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The new perfume of Police returns to its essence with DNA PURE.
The fragrance creates a magnetic antithesis of black and white, leather and shine, natural and artificial. The attraction of opposites ends with a mix up of their own essences, finding compensation in purity.

DNA target group:
The young and less young. Exacting individuals who keep abreast of the latest trends.
For those who are seeking in a perfume that distinctive element that confirms their refined taste, their passion for the new, and their constant search for a higher standard

The DNA POLICE packaging revises the first Pure Police Edition, maintaining the particular rounded shape of the bottle and its shell.

The different materials used on the shell and the box reflect an unique style, mixing up together base elements, as leather and shine; leather to recall the street style and evocate strong sensations, shine to create contrast and give a smooth feeling.

Essentiality and style, pure fusion.

The top note expands into fresh Sicilian lemon and spicy cardamom combined with cedarleaf into a joyful pleasure. Warm woody notes like amberwood, cashmerewood enhance the luminous vibrancy of the heart. Deep in the bottom you can discover oriental notes like patchouli, sandalwood and vetiver underlining the glowing sensuality of the fragrance.


Products from the serie DNA HOMME available in our offer:


POLICE DNA eau de toilette 30ml


POLICE DNA eau de toilette 50ml


POLICE DNA eau de toilette 75ml


POLICE DNA eau de toilette 50ml with gadget bag


POLICE DNA eau de toilette 75ml with gadget bag

Head notes

Fresh Sicilian lemon, Spicy Cardamon, Cedarleaf

Heart notes

Amberwood, Cashmerewood

Base notes

Patchouli, Sandalwood, Vetiver